Interview with Faustchen & Freunde :: UK Deustch
The Connoisseur manifesto : It's a simple one, The Connoisseur brand is just that. We're a brand, we're an identity, you could even say we're our own
movement. This thing of ours has grown and developed since we started, starting out from nothing and with nothing but determined graft, building and
progressing as we go. Our product isn't just an item. There is much more to us than that. We have worked hard to bring this independent brand forward
and advance as the months and years pass. Our simple ethos right from the start being to offer something fresh, alternative, interesting and perhaps
most importantly of all with our product to ensure it's produced the right way, is affordable and represents great value in a time where money is tight but
prices are growing. You see, we've created a cult. Whilst anyone might say it's madness, we've always deliberately limited product numbers where we
can. Our Weir hats have become famous worldwide, we could sell quadruple the quantities each year, we don't, we won't. We deliberately produce only
50 pieces per colour. When they have gone they've gone, that's it. Our cagoules are sought after and despite it even costing more to do smaller numbers
also produce those only in limited numbers. Same with our pin-sets only ever 100 pieced produced when it would make perfect sense to cash in on the
demand. No, as many if not more people can miss out than purchase. Is it silly? Is it daft? Potentially, it might nark some people who miss out and for
that we apologise, but the demand for selected product is because it's limited, we've not cashed in, we've not sold out. BUT it's what we do, it's how we
do it. We're not concerned by any other. We do get a bit irritated at having our new and our fresh ideas aped and poached but we can't do much about it.
Innovate not imitate we say!
Oneupmanship Greatest Outerwear :: Four Pins USA
Established in the Summer of 2006, though evolved from one of the original and
world famous casual culture websites on the 'net; 'countylads' from early 2000.
Based in the North West of England, The Connoisseur brand is a label inspired
by various aspects of cult and popular culture. We buzz off the finer things in life.
Art, film, music, football, the great outdoors, cask ales and everything that fills the
gaps in between.
We reckon we've got a keen eye for detail we try to exercise that eye on the garms
we put together. Our aim is ...to breathe fresh air into timeless style. We hook into
the traditional working class values we were brought up with and give them
a coat of contemporary cool.
While we're quite chuffed with how things have gone so far, we know where we fit
in. We're just two lads from the outskirts of a big city trying to spread a slightly
warped strain of whatever it is that makes us tick. Some people seem to like it.
We keep things limited, believing those who deserve them the most will be
rewarded. We could of course cash in and make mad money on bigger
production runs, and tasteless tat but where's the fun in that?
Better to retain integrity. We are a cult, not a cash in. We sell our wares to
everyone. Some of our likers are hikers and push-bikers. From top table lads to
style-conscious Dads, students and their teachers; we have no person in mind
when we design our clothing.
We're a tiny self-sufficient brand, with big ideas. We are a two-man team working
hard at it ourselves and with regular collaborators, friends, cohorts and using
professional expert craftsmen (and women) to help produce our workings,
designs and ideas.
Connoisseur leave politics at the door on the way in, we are not affiliated to any
other brands or groups or persons unless stated otherwise. Anything that may
suggest so is merely coincidental. We have established our brand - our own look
and imagery, including our own unique style.
Please beware of pale imitations. We are the Connoisseur brand.
We have made progress each year so here's to the future. Join us as we go...
We do what we like and we like what we do.